Product & Strategy
Vision, outcomes, and roadmaps tied to customer problems and business impact. Portfolio thinking from 0→1 and 1→N.
About ScaleBeacon
From enterprise product leader to your growth partner
I’ve led product strategy, roadmaps, marketing, video, and digital platforms for industry-leading, multi-billion-dollar companies—scaling launches across North America and globally. Today, I combine that experience to help founders and teams ship with clarity, craft customer experiences that convert, and build engines that scale.
- Product Strategy & Roadmaps
- CX, Design & Research
- GTM, Content & Video
- Digital Platforms
- NA & Global Rollouts
Credibility by proxy
Three outcome pillars I bring to every engagement
I blend enterprise-grade product leadership with hands-on execution to move the metrics that matter—shipping the right things, elevating customer experience, and accelerating go-to-market.
Customer Experience & Design
End-to-end journeys, service blueprints, and UX that reduce friction and raise conversion across web, app, and service.
Marketing, Video & GTM
Compelling narratives, content, and campaigns—plus video systems—that drive awareness, demand, and sales enablement.
Selected impact
Work that travels — from local to global
Highlights from roles leading products and platforms for multi-billion-dollar companies, with launches across North America and international markets.
- Product suites: Led roadmaps and multi-team execution for complex product portfolios and platform experiences.
- Digital platforms: Built and scaled web/app experiences, APIs, and content systems that underpin growth.
- Customer experience: Orchestrated service journeys across sales, onboarding, and support to boost retention.
- Marketing & video: Produced go-to-market narratives, campaigns, and video libraries for demand and enablement.
- Global scale: Adapted launches for regional needs while maintaining a unified brand and product story.
How we can work together
From clarity sprints to scale-up programs
Choose a focused engagement or assemble a program. Everything is outcomes-first and tailored to your stage.
Discovery & Strategy Sprint
Rapid evidence, POV, and a sharp plan. Problem framing, customer insights, and 90-day roadmap.
Roadmap Studio
Translate strategy to a sequenced, resourced roadmap with clear bets, milestones, and measures.
GTM Accelerator
Messaging, narrative, campaigns, and video content to launch and enable sales with confidence.
Experience Upgrade
Audit journeys, fix friction, and redesign high-impact flows to raise activation, conversion, and retention.
ScaleBeacon Local
Digital ad network for high-traffic local venues
For local businesses, I operate a screen-based ad network across medical offices, gyms, and other high-flow venues. It pairs my CX/marketing craft with measurable placements so your message reaches customers where attention is highest.
- Hardware & software curated for reliability and remote management
- Audience-aligned creative (motion, short-form video, CTAs)
- Flexible packages for pilots, seasonal pushes, or ongoing presence
Why it works
It’s the same storytelling and product discipline—focused on local growth. We define outcomes, craft creative that earns attention, and instrument the placements so you can see impact.
Approach
A simple, repeatable way to ship outcomes
We use the same disciplined playbook on every engagement—clarity first, then the right bets, crafted journeys, tight build loops, and scaled momentum.
1
Clarity
Align on problems, customer truths, and the outcomes that matter.2
Strategy
Choose the fewest, highest-leverage bets with crisp ‘how we’ll know’.3
Design
Map journeys, reduce friction, and craft experiences that convert.4
Build
Ship in tight loops, measure impact, and iterate with evidence.5
Scale
Extend what works across regions, segments, and channels.What I value
Clarity, empathy, craft, outcomes
Clarity
Simple plans beat complicated wishlists. We set the signal, then cut the noise.
Empathy
Customer truths > internal assumptions. We listen, test, and learn.
Craft
Quality compounding over time—design, copy, and engineering that feel considered.
Outcomes
We measure what matters and tell the story with evidence, not just activity.
Let’s build your growth engine
If you need a hands-on product leader who can bridge strategy, CX/design, and marketing—plus a local ad network that moves the needle—let’s talk.